Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a diverse array of home services, from housekeeping to elderly care, and has built a client network exceeding a million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.
The Southeast Asian babysitter Indonesia home services market is assessed at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this fast-growing market, Ayasan leverages Japanese-style high-quality services and a specialized training framework to enhance its industry dominance.
“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.
Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has built a strong track record in cleaning service Indonesia business support, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been increasing significantly.
“I am assured that even in the age of AI, the role of everyday support solutions will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is developing an artificial intelligence integration. Furthermore, Ayasan is exploring international deployments, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.
Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en